Industry: Real Estate & Property Rentals
Region: United Kingdom
Platform: Custom Web Application
Tech Stack: ASP.NET, SQL Server, JavaScript, HTML5, CSS3
Overview
ParkBridge is a UK-based modern real estate and rental platform built to simplify how users search, compare, and manage properties online.
The client approached Anaira Technologies to design a feature-rich, scalable platform for both home rentals and apartment sales, offering a seamless experience to property buyers, sellers, and agents.
Our goal was to create a modern, lightning-fast web application with intuitive UI/UX, advanced search filters, secure admin controls, and SEO-ready pages optimized for the UK property market.
Client Challenges
- Before working with Anaira Technologies, the client faced several issues:
- ❌ Outdated static website without dynamic listings
- ❌ No property categorization or filter options
- ❌ Slow performance and poor database management
- ❌ Limited SEO visibility in UK local markets
- ❌ No integrated admin system to manage properties, agents, or inquiries
Our Solution
Anaira Technologies engineered a custom ASP.NET-based real estate management system from scratch, ensuring high performance, usability, and data security.
Advanced Property Search System
Users can filter properties by type, price, location, bedrooms, bathrooms, and amenities — improving the discovery experience.
Powerful Admin Dashboard
Agents and admins can easily manage listings, upload property images/videos, update pricing, mark availability, and view inquiries in real time.
Responsive & SEO-Ready UI
Built using modern HTML5/CSS3 and JavaScript for fast loading, fully mobile-optimized design, and structured metadata for SEO.
Interactive Map Integration (Future-ready)
Designed to easily integrate with Google Maps or Mapbox for geo-targeted searches.
Custom Lead Management System
All inquiries are stored in the backend with filters and status updates, giving agents a CRM-like workflow.
Results & Impact
After launching the new ParkBridge platform, the client observed significant improvements in engagement and conversions:
| Metric | Before | After Anaira’s Platform |
|---|---|---|
| Website Load Time | 6.5 sec | 2.1 sec |
| Bounce Rate | 65% | 24% |
| Inquiries per Month | 30–40 | 120+ |
| Organic Traffic (UK) | Low | 3× increase |
| Agent Listing Updates | Manual | Automated dashboard |
- Increased lead conversion rate by 180%
- Boosted SEO ranking on “Rent Apartments in UK” and “Flats for Sale in London”
- Enhanced mobile usability score (Google PageSpeed: 95+)